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___Welcome to the NHRA Lucas Oil Drag Racing Series! It’s a sport where the fastest accelerating vehicles on earth battle side by side before 100,000 live event spectators and millions more on ESPN and ESPN2. It’s a sport where spectators can interact up close and personal with the drivers and pit crews, as they weave their special mechanical magic on exotic and powerful nitro fueled creations.
-----No other motorsport in the world can bring its live spectator and television audience closer to its star players than NHRA Lucas Oil Drag Racing. And one of the series rising stars is a talented and courageous ex-rodeo rider named Dennis Swearingen.
---As the only ex-rodeo star in the NHRA Lucas Oil Drag Racing series, Dennis Swearingen offers sponsors unique and limitless marketing opportunities. A role model for fans across the nation, Dennis is also living proof that boyhood dreams can come true twice in one lifetime.
-----The sensory and visual impact of the Nitro Cowboy Motorsport’s 280 mph fuel dragster is a unique and versatile platform for your company’s promotional efforts. Call Nitro Cowboy Motorsports today and find out what so many other corporations large and small already know. The marketing and sales value of NHRA Lucas Oil Drag Racing !
For more information contact:
Dennis Swearingen (805) 390-4527
Right click here and select "Print Target" to print sponsorship info.
Sponsorship Value Descriptions
ESPN2
TELEVISION COVERAGE -----------------ESPN
and ESPN2 provide television broadcasts of all NHRA
Lucas Oil Drag Racing
events. ESPN’s television coverage provides an excellent delivery
system for a company’s logo, brands, and message to be seen by millions
of discriminating consumers.
RACE CAR VEHICLES DISPLAY- SPONSOR RETAIL
LOCATIONS
----- Nitro
Cowboy Motorsports can offer sponsors the dragster, truck-trailer,
and team support equipment to appear on-site at sponsor’s retail
locations throughout the nation. These on-site displays are an excellent
promotional tool because they can effectively deliver a sponsor’s
marketing message to a consumer segment that might
not attend the NHRA Lucas
Oil Drag Racing events. The on-site displays
are very effective for cross-promotions at other sponsor business properties
such as trade shows, warehouse locations, retailer open houses, and other
sponsor branded promotional, sales, and charitable events.
For more information contact:
Dennis
Swearingen
(805) 390-4527 OR (661)-269-2231
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-----The world’s fastest motorsport also presents many unique and exciting corporate sponsorship opportunities. The Nitro Cowboy Motorsports team can accelerate your company’s name, brand, and logo image directly to a loyal and brand-conscious spectator audience. With NHRA Lucas Oil Drag Racing Events in 15 major cities nationwide, your company’s sales and marketing message will leave a significant and long-lasting consumer impression.
----NHRA
Lucas Oil Drag
Racing demographics include ages 18-49,
65% male-35% female, with 45.8% of the NHRA fan base earning annual
incomes between $30,000 and $99,900. NHRA
Drag Racing spectators are extremely sponsor-loyal,
with an incredible 71% buying products and services based on a sponsor’s
participation in NHRA Lucas
Oil Championship Drag Racing events.
-----Dennis’s Nitro Cowboy Motorsports Team offers team sponsors a wide variety of effective corporate logo branding opportunities. All Nitro Cowboy Motorsports sponsorship packages can be custom-designed to fit your company’s individual marketing goals, while also providing multi-faceted sales and promotional value. Sponsorship packages can target specific events , on a race-by-race or regional basis.
-----Sponsors can schedule personal appearances by Dennis as a special promotion for trade shows, open houses, store grand openings, etc. The Nitro Cowboy trailer provides a 45 foot by 11 foot display area for advertising your company’s product. The truck-trailer will safely travel 50,000 highway miles during 2004 and will be seen by millions of consumers. Dennis’s dragster, team uniforms, and pit support vehicle can also be branded with your company’s sponsorship design.
CORPORATE
LOGO BRANDING – RACE CAR AND SUPPORT VEHICLES
-----The visual impact of the Nitro
Cowboy Motorsport team’s support equipment branded
with your company’s logos are a valuable benefit of this sponsorship
opportunity. The team’s truck-trailer will travel approximately
50,000 highway miles and will be seen by millions of consumers.The dragster,
pit support vehicle, and team uniforms can all display a sponsor’s
design theme. Nitro Cowboy Motorsports
can also customize specific sponsor graphic designs for a particular
market, region, promotion, product, or service during sponsorship.
Sponsorship Funding Request - 2007
Major
Sponsor: NHRA
Lucas Oi l Series
events $15,000 per event*
Associate Sponsor: NHRA
Lucas Oil Seriesevents
$12,000 per event*
*
SPONSORS CAN SELECT UP TO 23 NHRA RACES OR UP TO 10 DIVISION RACES FROM
THE AVAILABLE EVENTS SCHEDULE.